DIGITAL RESUME
EDUCATION
California State University, Los Angeles
Art BA, Graphic Design/ Visual Communications
CONTACT
Email: Garciabenji07@gmail.com
Phone: 213-361-9901
LANGUAGE
Spanish and English
WEBSITE
www.GarciasMercadito.com
LOCATION
Los Angeles, CA
SKILLS
Adobe Illustrator
Adobe Photoshop
Social Media [Instagram/TikTok]
Logo Design/Branding
Clothing Model Photography
Fine Arts [2D & 3D]
Procreate/Illustration
PowerPoint
Video Editing
Adobe Indesign
Adobe XD
ACADEMIC WORK EXPERIENCE
PayasitaBrand & DeLaLuna Designs
SPRING 2023 & SUMMER 2023
•Conceptualized and designed social media campaigns, including photographing product images, modeling apparel, and creative directing photoshoots.
•To improve brand image, the company's social media platforms were revamped with photography and motion graphic assets.
•Partnership with designers to brainstorm concepts and develop engaging, on-brand content for Instagram and their website culminated in a 33% boost in engagement across platforms.
YMCA LA, Cradle to Career Success Initiative
SPRING 2023
•Curated illustrations using Adobe Illustrator.
•Worked with a team to develop a proposal for a rebrand on a local urban initiative for the YMCA LA.
•Created Visual assets including logo variations, patterns, stickers, flyers, etc.
•Conceptualized and curated Research for current YMCA LA locations.
• Utilized Adobe Illustrator to collaborate with team members. Illustrated iconography for the C2CS project to create upward mobility.
Cal State LA, Art Community Redesign
SPRING 2023
•Utilized internal resources and time management skills to independently meet deadlines
•Design the logo for the art community project, using bold colors representing the vital energy within the art community.
•Provided visual assets using the logo for backgrounds, stickers, and flyers
•Collaborated with other students in my team, giving constructive criticism. We met weekly to critique each other's work.
StickAR, Augmented Reality Sticker App
SPRING 2023
•Conceptualized brand name, logo, and functionality.
•Orchestrated and participated in weekly interviews to collect intel for future iterations
•Curated responsive low, mid, and high-fidelity wireframes for iteration
DIGITAL RESUME
MEET THE ARTIST
PROJECTS
SPRING 2023
Garcia's Mercadito
Senior Capstone Project, Queer the Norm
Rebranding Commercialized Mexican-American Products to bring awareness between both cultures.
SPRING 2022
The Creators Hub
Collabrative Design Project, Cal State LA Art Community Redesign
SPRING 2022
STICKAR
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.